gently x sowvital

After meeting in Paris, we welcomed Sowvital to the States with events at Dumbo House and Rhythm Zero. To celebrate their launch on goop, we developed custom cocktails with the Soho House team and transformed the library space with plant sculptures by fLOVER. That weekend we hosted propagation workshops and a private cocktail event DJ’d by Brandon Lamont at Rhythm Zero. All t-shirts and totes were screen printed in Brooklyn by Shawn C’s Workshop, hats were locally embroidered, and the wheatpasting campaign was posted across Manhattan and Brooklyn.